About how much was global sponsorship spending projected to reach in 2018?
Answerabout $65.8 billion
That represented roughly a 4.5% increase in global sponsorship spending over the prior year.
Source: IEG (via Wikipedia) (2018) en.wikipedia.org
Business · Facts & sources
Sponsor facts & stats
4 sourced facts about commercial sponsorship, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Going deeper
About what share of NFL stadiums carried a corporate naming-rights sponsor as of 2025?
Answer27 of 30 stadiums (90%)
Corporate naming rights have become the norm across major U.S. pro sports venues.
Source: Wikipedia (Naming rights) (2025) en.wikipedia.org
Expert level
How much was Toronto's Scotiabank Arena naming rights deal worth over its 20-year term?
Answerabout US$517 million (CA$800 million)
The deal, starting in 2018, replaced the Air Canada Centre name.
Source: Wikipedia (Naming rights) (2018) en.wikipedia.org
About what share of NBA arenas had a corporate naming sponsor as of 2025?
Answer29 of 30 arenas (about 97%)
NBA arenas have the highest rate of corporate naming sponsorship among major U.S. leagues.
Source: Wikipedia (Naming rights) (2025) en.wikipedia.org
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